Discover a
world of
inspiration
Get away from the ordinary with compelling travel copy
You pack the vision, I’ll bring the creativity
Hello and welcome to my website! I’m Maria and if you’re looking for a travel copywriter, then you’ve come to the right place. Need some engaging content for your website? An attention-grabbing brochure or press release? Or maybe you just want a hand to whip your own words into shape? I can help with all of that and more.
I’ve got 20 years of media expertise under my belt (see here), and have written about everything from the ski slopes of Sweden to the breathtaking beaches of the Maldives. To date, I’ve visited more than 25 countries and counting, including Australia, Barbados, Canada, Dubai, Mauritius, Singapore, Thailand and the USA. As someone who avidly scours travel content to plan my own adventures, I understand your target audience – because I am your target audience. And my passion for travel shines through in every piece of copy I write.
My rates are competitive and I offer a FREE 30-minute phone or video call with no obligation. Discuss your goals, request my free website evaluation, or just see if you’d like to work with me (you will… I’m nice). So if you want to see your campaign fly, contact me today.
I can sing my own praises if you like, but I’d rather let others do the talking…
“On time, on brief and always on the mark – whether it’s a must-read travel piece or an in-depth health report, Maria’s copy is the kind every commissioning editor wants to receive in their inbox.”
Kate Langrish, journalist
and former deputy editor of Zest
“Maria is a great addition to any team, as she is both skilful and personable. She is a great writer and sub editor, with a ‘can-do’ attitude that is really refreshing. She’s inventive, solution-focused and enjoys her work, which comes through in the copy she delivers.”
Colette Harris, former
editor of You & Your Wedding
“Maria is an experienced multichannel journalist with exceptional writing, editing and interviewing skills. Her attention to detail is second to none, as is her flair for attention-grabbing heads, sells and copy.”
Tara Crean, media consultant
Copywriting services
SEO-friendly website copy
If you want your website to be seen, you really need to know your SEO. With a background originally in journalism, I’ve written for numerous well-known websites and fully understand the nuances of creating content for a digital audience. I’ll implement strong headlines, keywords and links in order to ensure that your copy stands out from the crowd.
Print campaigns
Whether you’re looking to launch a new brochure, create compelling ads, enhance your direct marketing material or more, you’ll want a copywriter who is creative, persuasive and has a meticulous eye for detail. Enter me…
Press releases
Does your travel company have a fantastic story to tell, but you’re not sure how to present it to the world? Have previous press releases been met with a lukewarm response (or worse, complete radio silence)? Many brands fall into the trap of writing copy that rambles on, is filled with gushing but meaningless adjectives or has no topical news ‘hook’. Fortunately, my years of working in the media mean I can help you to craft copy that is clear, timely and eye-catching.
Email marketing
Fed up with your emails being sent to spam? Want to strike the right tone without sounding too ‘salesy’? No problem. Let me solve your marketing headaches with carefully crafted emails that are designed to engage, inform and subtly persuade.
Blogging
One of the best ways to climb search-engine rankings is to regularly post original, authoritative content – but with a busy business to run, do you have the time for that? If the answer is no, don’t worry – I can supply engaging copy on a weekly or monthly basis, ensuring that you have a steady stream of quality travel content to keep your clients coming back.
Brand awareness
If your company is new, or just not getting the love it deserves, I can help you to build your business identity and profile. The first step is to establish your brand’s ‘personality’: for example, is it fun and playful, elegant and aspirational, or serious and authoritative? By pinpointing your own tone, as well as your perfect target clients, together we can create powerful copy that connects the two. And by building your own style guide, you can ensure a consistent voice across all company comms.
Copy editing
During my journalism career, I worked as a freelance sub-editor for The Daily Telegraph, Cosmopolitan, Marie Claire, Radio Times and many other prestigious national publications, so you can rest assured that I’ll polish your material into the best possible shape. Whether grammar gives you nightmares or you’re careless with your commas, I’ll weed out those annoying typos and show them who’s boss.
Words meet wanderlust
To write passionately about travel, you need to live and breathe it. Here are just a few of my favourite destinations:
ATHENS
Home to the Acropolis and world-class fried cheese
QUEENSLAND
Tick the Great Barrier Reef off the bucket list? Check
WASHINGTON DC
Monuments, museums and more, just a hop from NYC
MALDIVES
The ultimate beach escape is an Instagrammer’s dream